Commercial, Media and Legal

We support athletes with commercial activity where it aligns with their career, reputation, and stage of development.

This includes:

We are selective.

Commercial activity should support a career, not distract from it.

We help athletes navigate media and public attention in a way that protects their reputation and aligns with their career stage.

Support includes:

Our approach is conservative by design.

Reputation is built quietly and can be damaged quickly.

Where appropriate, we support athletes with:

We do not manufacture publicity. We focus on protecting credibility and trust.